CULTIVATION OF CULTURAL AND CREATIVE INDUSTRY TALENTS TO ART DESIGN MAJORS IN COLLEGES AND UNIVERSITIES UNDER LIAONING PROVINCE
คำสำคัญ:
Cultivation of Cultural and Creative Industry Talent, Art Design Majors, Liaoning Provinceบทคัดย่อ
The objectives of this research were: (1) to explore the components of cultural and creative industry talents to art design majors in colleges and universities under Liaoning Province; and (2) to develop guidelines to cultivate cultural and creative industry talents to art design majors in colleges and universities under Liaoning Province.
The research was a mixed methodology research, including qualitative and quantitative research. The population of the research consisted of 131 college leaders, 902 instructors in 40 colleges and universities under Liaoning Province, with a total of 1033. The sample size was determined by Krejcie and Morgan’s Table (1970), and obtained by stratified random sampling technique, totalling 321. The key informants were composed of 16 key informants, including senior administrators of art design major in colleges and universities, graduates of art design majors, leaders of cultural and creative enterprises, policy makers of government cultural and creative industry departments, senior leaders of colleges and universities, mentors of cultural and creative industry teams of colleges and universities, practitioners of cultural and creative industry, and legal adviser of intellectual property protection, obtained by purposive sampling method. The instruments used for data collection were a semi-structured interview form, a five-point rating scale questionnaire, and a focus group discussion form. The statistics used for the data analysis were frequency, percentage, mean, Standard Deviation and Exploratory Factor Analysis, as well as the content analysis was employed.
The research findings revealed that: (1) there were seven components of cultivation of cultural and creative industry talents to art design majors in colleges and universities under Liaoning Province; and (2) there were total of 23 managerial guidelines of cultivation of cultural and creative industry talents to art design majors in colleges and universities under Liaoning Province.
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