Product Development and Tourism Service Model of Prasat Khmer Community in Surin Province

Abstract

          The research consisted of the following objectives: 1) to study the social and cultural costs of Prasat Khmer community in Surin province, 2) to study the product development of Prasat Khmer community in Surin province, and 3) to study the tourism Service Model of Prasat Khmer Community in Surin Province. The study applied the research and development method. The analytical description method presented the data collected from the academic documentaries and in-depth interviews and focus groups with the 198 key informants.

          The results of the research showed that: 1) The social and cultural costs of Prasat Khmer Community in Surin Province was found that Surin Province, a province located in northeastern Thailand, has five forms of social capital: (1) spirituality: divided into two large groups: (1.1) Buddhism-based beliefs or beliefs are groups with Buddhist rituals involved (1.2) Local faith groups are folk wisdom. (2) Intellectual capital: knowledge of elephant farming, also known as chrysanthemum, knowledge of the construction of Khom Castle, knowledge of agriculture, knowledge of urban planning, knowledge of tribal blender making, such as at Ban Prasat Mechapi Community, etc. Wisdom of muddy silk weaving, etc. (3) Human resources: Ancestors of different ethnic groups with specializations. Surin province has a unique ethnic diversity of Surin tribes such as Lao Gui Khmer with eating, dressing, lifestyle, other languages. (4) Natural Resource Funding: There is a plain for growing jasmine rice. Major rivers are running through the Mul River and the Chee River. There are many essential water bodies such as Huai Seng, Huai Lam Pok, Huai Thap Tan, etc., and a province on the Cambodian border, with the Phanom Dong Rak Mountains. This natural resource connects Thais and Cambodians. Khao Sawai (Phnom Sawai) (5) The capital is Khom Castle, a legacy that the ancestors of the Surin people created. There is a Khom castle in The South East of Thailand as part of the cultural heritage of the Khom Prasat Khom Civilization in these Surin provinces. In the cultural capital of Surin Province. Surin was an old province with a distinctive cultural and lifestyle identity between 2009 and 2019. There are three cultural pearls of wisdom that have been declared as follows Gajasatra of Gui, Chariang, Kantruam, which was declared a national cultural wisdom heritage list. It has a preliminary list of provincial cultural wisdom heritage, and in 2019, two items, Ram Trod (Folk Music) and Mamut were declared national cultural wisdom heritage. 2) The product development and tourism service model of the Prasat Khmer community in Surin province were found that 1)The social and cultural costs of Prasat Khmer Community in Surin Province was found that Surin was an old province with a distinctive cultural and lifestyle identity. 2) Product development of Khmer Castle Community in Surin Province found that the creation of goods from the social and cultural costs of Khmer Castle Community is a local cultural heritage in Surin Province. (1) Brand: The logo of each, with a motif from Khmer castle, which is culturally capitalized, designed as a symbol, taking into account the distinctiveness and vibe of the Khmer civilization. Help make it a tourist spotlight. (2) Silk product packaging. (3) Khom Castle Pattern Glass. 3) Development of the tourism service model of Khom Castle community in Surin Province was found that the development of the tourism service model of the Khom Castle community in Surin province was found. Tourism style by Khom Castle Community and Community-Based Tourism -CBT in four Khom Castle communities in Surin Province includes.  4) The Body of Knowledge was found that creative development model means “Khmer Surin-Model,” as details (1) K = Knowledge means from the local to international wisdom creatively, (2) H = Hospitality means good homeownership and welcoming tourist in a community way, (3) M = Morality means adherence to symmetrical business principle, (4) E = E-commerce means to create a trading model/channel in a world without limits to access, (5) R-Resolution means a firm intention to set a resolution for local development, (6) S =Sincerity means sincerity to customers and earnest in continuing operations, (7) U = Unity means solidarity community unity, (8) R = Responsibility means self-responsibility, society and environment (9) I = International means created from local wisdom towards internationalization and (10) N = Noble means from local wisdom to universal civilization.