Global Trends of Intercultural Communication Leadership of Art Design Administrators in Universities under Guangdong-Hong Kong-Macao Greater Bay Area

บทคัดย่อ

The objectives of this research were: (1) to propose the intercultural communication leadership for Art Design administrators in universities under Guangdong-Hong Kong-Macao Greater Bay Area; and (2) to develop future wheels of global trends for intercultural communication leadership for Art Design administrators in universities under Guangdong-Hong Kong-Macao Greater Bay Area. The research was qualitative research with Delphi technique and Future wheel study. The key informants consisted of 17 experts for Delphi technique and 7 experts for Future wheel study. They were highly experienced academic administrators and education experts, and they were obtained by purposive sampling method. The instruments used for data collection were researcher, from open-ended interview form, and five-point rating scale questionnaire. The statistics used for data analysis were Median, Mode, and Inter Quartile Range.

The research findings revealed that: (1) intercultural communication leadership for Art Design administrators in Universities under Guangdong-Hong Kong-Macao Greater Bay Area has 10 dimensions and 71 variables. The10 dimensions were: intercultural awareness, cultural knowledge, cultural sensitivity, intercultural communication skills, learning ability, creativity and innovation, leadership, team work, adaptability, and objective conditions. (2) future wheels of global trends for intercultural communication leadership for Art Design administrators in universities under Guangdong-Hong Kong-Macao Greater Bay Area has 3 orders. The first order has 10 dimensions (global trends within 3 years): intercultural awareness, cultural knowledge, cultural sensitivity, intercultural communication skills, learning ability, creativity and innovation, leadership, team work, adaptability, and objective conditions. The second order has 22 dimensions (global trends after 3-6 years): intercultural experience, self-awareness, cross-border laws and policies, insight, emotional factors, intercultural mutual trust, intercultural negotiations, multicultural communication environment, education and training, renew knowledge, application of intercultural technologies, entrepreneurial ecology and support, intercultural leadership, execution, intercultural team development, intercultural conflict resolution, multicultural cooperation, remote cooperation, flexibility, adjust measures to local conditions, technological development, cultural integration. The third order has 10 dimensions (global trends after 6-9 years): cultural intelligence, cross-border market insight, intercultural and social responsibility, intercultural understanding, advance with the times, intercultural strategy, multicultural management, intercultural talent flow and management, global collaboration, globalization environment.