ESSENTIAL SKILLS CULTIVATION FOR ART DESIGN EDUCATION IN COLLEGES AND UNIVERSITIES UNDER HEILONGJIANG PROVINCE, CHINA

บทคัดย่อ

The objectives of this research were: To examine the components of essential skills in Art Design Education in Colleges and Universities under Heilongjiang Province; and to propose the guidelines to cultivate the essential skills in art design education in colleges and universities under Heilongjiang Province. The research was a mixed methodology research, including qualitative research and quantitative research. The population of the research consisted of 45 college administrators and 833 instructors in 11 colleges and universities under Heilongjiang Province, with a total of 878. The sample size was determined by Krejie and Morgan tables (1970), and obtained by stratified random sampling technique, totaling 300. The key informants were composed of 16 key informants, including senior administrators of art and design education in colleges and universities, professors of art design major in colleges and universities, graduates of art design major, head of the personnel department of the art and design-related enterprises, obtained by purposive sampling method. The instruments used for data collection were a semi-structured interview form, a five−point rating scale questionnaire, and a focus group discussion form. The statistics used for the data analysis were frequency, percentage, mean, Standard Deviation and Exploratory Factor Analysis, as well as the content analysis was employed.

          The research findings revealed that: (1) there were eight components of essential skills cultivation in art design education in colleges and universities under Heilongjiang Province which consisted of aesthetic appreciation skills, design thinking skills, creative thinking skills, critical thinking skills, collaborative skills, self-study skills, social skills and comprehensive practical skills; and (2) there were total of 18 guidelines of essential skills cultivation in art design education in colleges and universities under Heilongjiang Province which consisted of three managerial guidelines for component of aesthetic appreciation skills and design thinking skills, two managerial guidelines for component of creative thinking skills, critical thinking skills, collaborative skills, self-study skills, social skills and comprehensive practical skills.