An Investigating on Innovativeness to Improve Business Management of Medical Industry in Henan Province, China

Zeyu Wu; Pongsiri Kamkankaew; Phithagorn  Thanitbenjasith

doi:10.60027/ijsasr.2023.2991

Authors

Zeyu Wu Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0009-0007-7835-6698
Pongsiri Kamkankaew Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0000-0002-5885-4805
Phithagorn Thanitbenjasith Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0000-0002-8967-8285

DOI:

https://doi.org/10.60027/ijsasr.2023.2991

Keywords:

Innovativeness; , Business Management; , Medical Industry

Abstract

Background and Aim: The global medical industry is experiencing growth due to economic development, emerging markets, and improved living standards. This paper aims to explore the perception level of innovativeness from the employee perspective of the medical industry in Henan Province, China, and to study the guidelines of innovativeness to improve business management in the medical industry in Henan Province, China.

Materials and Methods: The quantitative research method was used in the research methodology. The 360 employees in the medical industry of Henan province are the key respondent of this research. The questionnaire is the research instrument. Statistical values such as mean and standard deviation were used for data analysis to define the information that was presented in the research result.

Results: The study analyzes employee perceptions of innovativeness in the medical industry in Henan Province, focusing on product, market, process, behavioral, and strategic variables. Results reveal high levels of innovativeness in product, market, process, and behavioral areas, highlighting the importance of strategic innovation in resource utilization.

Conclusion: The study examines employee perceptions of innovativeness in Henan Province’s medical industry, revealing high levels in product, market, process, and behavioral areas. Research emphasizes the significance of innovation management in promoting creativity, sustained progress, and network relationships. Successful organizations utilize innovative approaches, explore new markets, and focus on customer service and personnel development for a competitive edge.

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