Published: 2023-07-13

The Perception of Customer-based Brand Equity in China's tea industry: A case study Tian Shang Ren Jian Brand

Hui Wang, Pongsiri Kamkankaew, Phithagorn Thanitbenjasith , Vachiraporn Phattarowas, Surakit Khumwongpin

157-168

An Analysis of the Crowdfund Syndicates Sector in Thailand: Exploring the Influence of General and Specialized Human Capital on Fundraising Success for Lead Investors

Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, Vachiraporn Phattarowa, Phatcharapron Limpiaongkhanan, Suteera Sribenjachot

169-182

Communication for Power Negotiation of the Underground Lotto Gamblers

Wachirarat Nirantechaphat, Asawin Nedpogaeo

239-248

Research on the Development of Academic Guidance Ability of University Advisors in Guangxi

Ran Liang, Pinyapat Pargudtong, Patchara Dechhome, Niran Sutheeniran

289-302

Developing and Enhancing the Marketing Promotion of OTOP Products with Geography Identities (GI) by Integrating the Complete Community-based Tourism Promotion

Bancha Bhutwanakul, Warit Rasri, Nutjaree Chaipranop, Nipaporn Jongwuttiwes, Anucha Lawong, Kulrisa Khumsing, Jeeranan Senajak

303-312

Development of a Sustainable Community Environmental Management Model by Using the Process Engage Educational Institutions and Communities

Warit Rasri, Nutjaree Chaipranop, Bancha Bhutwanakul, Nipaporn Jongwuttiwes, Anucha Lawong, Kulrisa Khumsing, Pichtipar Suwannasri

313-320