The Measuring of the Strategical Business Management in the Real Estate Agency Industry in Beijing, China

Jing Zhu; Pongsiri Kamkankaew; Phithagorn  Thanitbenjasith

doi:10.60027/ijsasr.2023.2993

Authors

Jing Zhu Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0009-0005-1017-4586
Pongsiri Kamkankaew Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0000-0002-5885-4805
Phithagorn Thanitbenjasith Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0000-0002-8967-8285

DOI:

https://doi.org/10.60027/ijsasr.2023.2993

Keywords:

Business Process; , Strategical Business Management; , Real Estate Agency

Abstract

Background and Aim: China's economic reforms cause uncertainty, decelerating output, investment, and employment rates, with the real estate sector being the primary focus. This research aims to measure the opinion level of strategic business management in the Real Estate Agency Industry in Beijing, China, and to study the guideline for improving strategic business management in the Real Estate Agency Industry in Beijing, China.

Materials and Methods: This research paper observes the quantitative research methodology. The study will encompass a total of 45 firms operating in the real estate agency industry in Beijing. The present study utilized a questionnaire as a data collection tool. The statistical parameters, including the mean and standard deviation, were employed for the purpose of data analysis and to ascertain the data presented.

Results: The Beijing real estate agency industry has moderate opinions on strategic management, with moderate scores in evaluation and control, implementation, formulation, and environmental scanning. The study aims to improve strategic business management, focusing on environmental scanning, mission statement, objectives, processes, and control systems.

Conclusion: Beijing real estate agency industry moderates strategic management, focusing on environmental scanning, mission statement, objectives, processes, and control systems. The business strategical management data promotes innovation and communication through compliments and awards. Internal procedures should focus on improving customer service and employee skills, even if data shows business performance is good.

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