Community-Based Tourism Management a Using Creative Marketing of Music Business

Monthien Runghirun; Woranad  Intarot

doi:10.60027/ijsasr.2023.3178

Authors

Monthien Runghirun Faculty of Humanities and Social Sciences, Valaya Alongkorn Rajabhat University, Thailand https://orcid.org/0009-0002-6829-4095
Woranad Intarot Faculty of Humanities and Social Sciences, Valaya Alongkorn Rajabhat University, Thailand https://orcid.org/0009-0006-0791-2709

DOI:

https://doi.org/10.60027/ijsasr.2023.3178

Keywords:

Community Based Tourism;, Music Industry; , Music Business; , Creative Marketing; , Management

Abstract

Background and Aim: Marketing and Music businesses are necessary to create income for communities. This can be seen apparently after the COVID-19 pandemic, which has changed people’s way of life. Therefore, this academic article aims to study 1. the importance of marketing and creative marketing 2. Community-based tourism 3. A case study of music business and community participation for tourism benefit.

Materials and Methods: The author researched from the thesis, research, and academic paper that related. Interviews with trusted sources and successful case studies from many places.

Results: This academic article found that the use of music in marketing and creative marketing plays an important role in making community-based tourism which is starting to become popular after the spread of COVID-19 can create business value. In addition, it can attract more tourists to come in. generate income for the community Having a circular economy can improve the quality of life of people in the community.

Conclusion: Community-based tourism uses music to attract tourists for their travel to communities to view way of life, and to absorb cultures as well as atmospheres. Nowadays, tourist attractions tend to increase in number. It also increases the amount of money for local inhabitants, their descendants, or their working age so that they do not need to work at other places. And when local inhabitants have income, they will perceive the significance of their communities. This will finally result in stronger communities. Examples of music marketing and businesses which are necessary to create income for these people include the “Big Mountain Music Festival” a large concert in terms of space, stage, and the number of artists; with many different booths selling food and products. These all create massive income. Thus, it can be seen that marketing and music businesses can truly promote community businesses.

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