Strategic Management Techniques to Enhance the Sustainable Value-added Local Culture—Local to Global
Abstract
Background and Aims: Local cultures are confronted with both opportunities and risks in the context of growing globalization. Many of them are still undeveloped or prone to standardization, despite their significant potential for economic value, identity, and creativity. In order for local cultures to thrive both domestically and globally, this research aims to explore strategic management techniques that can promote their ongoing value-added development. Compiling theories, models, and best practices that connect local cultural identity and global competitiveness is the aim of this project.
Methodology: This study draws on a range of interdisciplinary sources in the domains of sustainability, cultural studies, strategic management, and the creative economy using a methodical approach to literature review. Comparisons are made between frameworks like the SWOT/TOWS, the Balanced Scorecard (BSC), stakeholder engagement models, and cultural branding strategies. International case studies are also analyzed to identify success factors and practical relevance.
Results: The study concludes that global branding, creative cultural expression, stakeholder interaction, and strategic planning are necessary for improving local cultures. Local culture has been successfully promoted globally while retaining its authenticity through the use of tactics including cultural export models, strategic alliances, and combining local knowledge with modern technologies. Successful examples from Europe, Asia, and Africa demonstrate that, with proper handling, cultural identity may have long-term positive diplomatic and economic effects.
Conclusion: Strategic management techniques can help local communities preserve, enhance, and promote their cultural heritage around the world. The transition from "local to global" requires a well-rounded approach that respects cultural heritage while embracing innovation and market-driven opportunities. This assessment highlights the need for inclusive policies, capacity building, and strategic visioning to ensure that cultural development promotes long-term sustainability and cultural variety in the global environment.
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