Community Participation in Sustainable Tourism Management Based on a Community-Based Approach: Ban Koh Mon Community, Sam Roi Yot District, Prachuap Khiri Khan Province

Abstract

This article aims to 1) Study the level of community participation in sustainable community-based tourism management in Ban Koh Mon community, Sam Roi Yot District, Prachuap Khiri Khan Province. 2) Compare personal factors with the participation of the public in sustainable community-based tourism management in Ban Koh Mon community, Sam Roi Yot District, Prachuap Khiri Khan Province. 3) Examine the relationship between the perception of information regarding sustainable tourism management and community participation in sustainable community-based tourism management in Ban Koh Mon community, Sam Roi Yot District, Prachuap Khiri Khan Province. This is a quantitative research study. Data were collected using a questionnaire from a sample of 400 participants selected through convenience sampling. The data were analyzed using percentage, mean, standard deviation, t-test, one-way analysis of variance (One-way ANOVA), and Pearson's correlation coefficient analysis. The study found that. The overall level of community participation in sustainable community-based tourism management was high ( = 4.38). When considering each aspect, it was found that the aspects of giving opinions, planning, and decision-making, as well as implementation and operation, had a high average score. The aspect of monitoring and evaluation also had a high average score in all areas. The comparison between personal factors and public participation in sustainable community-based tourism management revealed that gender differences did not result in different levels of participation. However, differences in age, educational level, occupation, length of residence in the area, and average income led to statistically significant differences in participation in sustainable community-based tourism management at the 0.05 level. The relationship between the perception of information regarding sustainable tourism management and community participation in sustainable community-based tourism management was found to be at a high level. This indicates a positive correlation between information perception and participation: as the perception of information increases, the level of community participation in sustainable community-based tourism management also increases.