Published: 2025-06-28

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Research Article

Perceived Value and Trust Factors Influencing the Purchase Decision on TikTok Platform among Consumers in Surat Thani Province

Saowalak Sriplod, Atcharawan Rattanaphan, Pimprae Srisawat, Wanwichanee Tongintarad

1 - 23

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Perceived Risk and Trust Factors Influencing Consumers' Repurchase Intention of Pet Products via Online Platforms in Surat Thani Province

Supave Thongchim, Pimprae Srisawat, Atcharawan Rattanaphan, Wanwichanee Tongintarad

25 - 44

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Consumer Attitudes and Online Marketing Mix Influences on Second-hand Clothing Purchase Decision-Making Process via Online Platforms in Thailand

Pasut Warapiang, Wanwichanee Tongintarad, Pimprae Srisawat, Atcharawan Rattanaphan

45 - 62

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The Influence of Information Technology Strategy in Organizations on Business Performance in The Automotive Component Industry

Jakraphun Srisawat, Sirichai Chotsirimethanon

63 - 82

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Factors Influencing Depression among Accounting Employees in Pattani Province

Pennapa Kueket, Jarucha Sintavee, Abdulrohman Salae, Narabodee Pattarawisut, Phurichart Promtem

83 - 96

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