Factors Influencing the Student's Online Expenses : A Case Study of Chiang Mai Rajabhat University

Abstract

     This study seeks to study personal information determining the cost of buying products online and to compare purchasing behavior influencing the cost of online shopping. The sample group consisted of 420 Chiang Mai Rajabhat University students during the academic year 2022, with questionnaires used to collect data. The t-test, F-test, and Welch test statistics were employed in the analysis to compare differences. Scheffe’s test and Dunnett's t3 were used to calculate the correlation coefficient using Pearson's correlation.

     The findings revealed that personal variables such as faculty and year influence the cost of the online purchases. The cost of purchasing health and beauty goods, clothes or accessories is influenced by the student’s faculty, while the cost of purchasing food, kitchen utensils, home appliances, and electronic equipment is influenced by the student’s year of study. The cost of buying health and beauty items, household utensils, home appliances, and electronic equipment is connected to age.

     Factors influencing online shopping behavior revealed that the application used to buy items influences the cost of purchasing food, and purchasing frequency influences the cost of purchasing health or beauty products, apparel or accessories, and food. Food purchase expenses are also influenced by the equipment used for buying. The time of purchase and payment methods have no bearing on the cost of buying goods online.