BUDDHIST COMMUNICATION FOR LIFE-BALANCE IN CONSUMERISM SOCIETY

Abstract

The objectives of this dissertation are as follows: 1) to study communication in a consumerist society; 2) to study Buddhist communication for the balance of life in a consumerist society; 3) to integrate communication in a consumerist society through Buddhist communication for life balance 4) To present guidelines and knowledge about “Integration of Buddhist communication for life balance in a consumerist society” is a qualitative research by searching for information from the Tripitaka, related research documents and data from interviews with 12 experts/person. Study, analyze and discuss descriptive results.

          The results showed that

          Communication in a consumerist society it is communicated through the use of the Internet. Thus becoming an online society until becoming very popular, especially among teenagers, working age (GEN Y) until these media have become part of many people's lives. And the emergence of marketing on online media makes life influenced by advertising media. In order to stimulate the behavior of consuming or spending money to buy goods and services Most of which comes from receiving advertising media through the five senses: sight, hearing, smell, taste and touch according to sensory marketing techniques.

          Buddhist communication for life balance in a consumerist society the communication that the Buddha taught can be developed and applied to all forms of communication. according to the principles of communication The process of human perception according to Dhamma through the senses through external perception channels such as form, sound, smell, taste, and touch for a balanced life in a consumerist society. Therefore, the Buddha's communication methods, which are Yonisomanasikāra (thinking), Pārisuddhi-sīla 4 (control), Attha 3 (usefulness), and Vacī-sucarita (good speech) should be brought in to control and suppress what arises from the inner senses and outside in consumption.

          Integrating Buddhist communication for life balance in a consumerist society it is a communication in a consumerist society integrated with Buddhist principles. In order to obtain a communication style of media consumption that is suitable to be used as a way of life to have balance in 5 aspects: 1) appearance 2) sound 3) smell 4) taste and 5) touch. Integrated Buddhist communication model for life balance in a consumerist society Gain knowledge is WISDOM MODEL.