Viewing Behavior and Satisfaction for Kao-kon-khon-kao News Program via Nation TV among Viewers in Bangkok

Abstract

This is quantitative research using a convenient sampling method. The objective of this study is to study the different demographic characteristics affecting the openness and satisfaction of decision-making for watching news programs on Nation TV news programs in Bangkok. The sample group used in this research consisted of 305 people who used to watch a news program on Nation TV at least once in Bangkok and using Probability Sampling. The research was an online questionnaire. The statistics used in the data analysis were percentage, mean, standard deviation. The hypothesis test was performed using Pearson correlation analysis.

The results showed that the sample's viewing frequency was 74.8% frequent (20 per month) and switched to another channel when the most ads. Accounted for 67.2 percent. In terms of gender, age, education level, occupation, different monthly income the viewing behavior of news programs on Nation TV was significantly different at the .05 level in all aspects. The amount of time it takes to watch each visit and viewing characteristics were correlated with satisfaction after watching news programs on Nation TV with a statistical significance of 0.01.