Study on the Exporters’ Attitudes Towards Exporting Durian from Thailand to China

Abstract

The research explores the exporters’ attitudes towards exporting durian from Thailand to the People Republic of China. The elements studied, were applied from Porter’s theory of Competitive Advantage of the Nation that provided conceptual framework for the study. Data were collected from Durian Exporters by the mean of survey questionnaire that contains ten Likert scale statements for the measurement of the exporters’ attitudes. The sample size was 20 percentages of the population, and the samples were chosen by accidental sampling. Frequency, percentage, mean, and standard deviation were used to analyze quantitative data.

The research results revealed that Thailand had an advantage on factors condition element; there was substantial demand and highly market potential for Durian in China. It can be assumed that experience of the exporters was an element to competitiveness. Although the business can provide satisfactory income for the exporters, the competition from other countries expected to be tougher. Supporting and facilitating from governments are suggested to provide to the exporters in order that they can develop to be more competitive.