Journal of Business Journal of Business Administration Siam University Journal of Business Siam Academic Review

Vol. 26 No. 47 (2025): July - December

View Vol. 26 No. 47 (2025): July - December

Published: 2025-09-25

Full Issue

FULL ISSUE

Research Articles

Relations of Image of the Thai National Team Manager on the Popularity of Fans and the Success of the Thai National Football Team

Katanyu Yaemniyomphan, Archavit Choengklinchan

1-20
- PDF
Development of the Potential of the Elderly to New Entrepreneurs

Natphasuth Patthirasinsiri, Kanokporn Khemataechit, Busara Niyomves, Rungroje Songsraboon, Jitravee Thongtao, Kamonmas Sirisong

21-37
- PDF
Marketing Strategies to Promote Event Marketing and MICE Business Research Under the New Society, Social Distancing Economy, According to the New Normal Economic Model, Tourism Study, Nakhon Si Thammarat Province

Supatra Khumhaeng

38-52
- PDF
Study on the Impact of 5G Technology on the Use of Educational Applications for Teaching and Learning of Students at Phanomwan College of Technology

Supachai Chaiprasert, Siraporn Saetang, Kamonmas Sangmuang

53-75
- PDF
Development of Rice Marketing Channels for Large-Scale Farmers to Promote Grassroot Economy: A Case Study of Chang Thong Sub-District, Nakhon Ratchasima Province

Supawadee Maneenate, Patchaya Songsiengchai, Siriporn Loetyingyot, Aayarat Wichian

76-96
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Work Patterns and Workplace Well-Being Affecting Employee Performance in Private Companies in Bangkok and Metropolitan Area

Chawanlaphat Rungprasertwong, Kritsada Muhammad

97-111
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The Antecedents of Causal Factors Influencing the Work Performance in VUCA Conditions Through the Organization Engagement of Y Generation Employee of TIPCO Food Co., Ltd.

Thiraphat Prasad, Kritsada Muhammad

112-131
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Marketing Promotion of Community Products to Promote Health-Promoting Tourism in Wang Nam Khiao District Nakhon Ratchasima Province

Nattakit Insawan

132-158
- PDF

Academic Articles

How Well Do We Understand Soft Power?

Arisara Akarapisit

159-175
- PDF

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