Dimension and Relationship Between Customer Perspective and Market Perspective: A Case Study of Market Survey of Laptops.

Authors

  • Yishu Liu Panyapiwat institute of management
  • Zhimin Tang Panyapiwat institute of management

Keywords:

Brand Equity, Customer Perspective, Market Perspective

Abstract

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Published

2022-03-29

How to Cite

Liu, Y., & Tang, Z. (2022). Dimension and Relationship Between Customer Perspective and Market Perspective: A Case Study of Market Survey of Laptops. Siam University Journal of Business Administration, 18(30), 77–98. retrieved from https://so07.tci-thaijo.org/index.php/sujba/article/view/885

Issue

Section

Research Articles