Guidelines for Development of Services in Standard Motor Garages in Amphoe Hat Yai, Songkhla Province

Abstract

This research aims at studying the guidelines for development of services in standard motor garages in Amphoe Hat Yai, Songkhla by qualitative research methods. The tool is a research interview form. This research uses the semi structure method to interviews five executives from five standard automotive garages that have work experiences over 5 years. The interview data are analyzed and presented descriptively. The results showed that1) the service garages in Amphoe Hat Yai, Songkhla are in the context of using composition of the 7P's marketing 2) The guidelines developed in this research make executives in Amphoe Hat Yai, Songkhla to realize the importance of the repair standards. The research finds that prices do not affect the guidelines of service development of the garages in Amphoe Hat Yai, Songkhla. Factors that affect the decision to choose the development approaches in service of a standard garage in Amphoe Hat Yai, Songkhla are products and services, distribution channels, campaigns and promotions, people, process, and physical environment, respectively.