Continuance Intention to Iclass E-learning for Film Institute Undergraduates at Sichuan University of Media and Communications

Jing Wang; Satha  Phongsatha

doi:10.60027/ijsasr.2023.3348

Authors

Jing Wang Ph.D. Candidate, Graduate School of Business and Advanced Technology Management, Assumption University, Thailand https://orcid.org/0009-0000-0316-7533
Satha Phongsatha Program Director of M.Ed. Teaching and Technology, Graduate School of Business and Advanced Technology Management, Assumption University, Bangkok, Thailand https://orcid.org/0000-0002-7035-4678

DOI:

https://doi.org/10.60027/ijsasr.2023.3348

Keywords:

Iclass; , Perceived Usefulness; , Confirmation; , Information Quality; , System Quality; , Service Quality; , Satisfaction; , Continuance Intention

Abstract

Background and Aim: This article's goal was to look at the most vital components that fundamentally ripple through initial degree film institute graduates at Sichuan University of Media and Communications in the Sichuan region of China who are majoring in one of four film-related fields. Perceived Usefulness (PU), Confirmation (CON), Information Quality (IQ), System Quality (SYQ), Service Quality (SEQ), Satisfaction (SAT), and Continuance Intention (CI) were all scanned into to see especially when those ideas drove learners receiving Iclass via the internet in terms of theoretical structure.

Materials and Methods: The questionnaire was given to the allocated undergraduates in the four target majors using the quantitative survey approach with 458 samples. Materials from the research were gathered in this poll implementing a simultaneous method of collection that included judgmental and quota samples. Methods for analysis of data such as Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) are currently used.

Results: The findings from data analysis confirmed all of the predictions, with interpersonal factors showing to have the strongest and most immediate impact on overall Information Quality (IQ).

Conclusion: The leadership and educational employees coming from the Sichuan University of Media and Communications in China's Sichuan province ought to highlight the latent variables that have had an enormous impact on continuance intention (CI) for the Iclass e-learning and create the tightly linked request modify by what they discover of this quantitative investigation in order during younger learners to recognize the superiority of Iclass receiving instruction via the internet.

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