Synergizing Thai Higher Education with Macro-marketing and Circular Economy Principles: A Paradigm Shift in Marketing Education for Sustainable Societal Progress

Pongsiri Kamkankaew; Phithagorn  Thanitbenjasith

doi:10.60027/ijsasr.2023.3385

Authors

Pongsiri Kamkankaew Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0000-0002-5885-4805
Phithagorn Thanitbenjasith Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0000-0002-8967-8285

DOI:

https://doi.org/10.60027/ijsasr.2023.3385

Keywords:

Thai Higher Education; , Macro-marketing; , Circular Economy; , Marketing Education

Abstract

Background and Aim: Thailand's government is integrating macro-marketing and circular economy principles into marketing education to address urbanization, resource depletion, and sustainable development goals. This review academic article explores the benefits of integrating macro marketing principles and circular economy concepts into Thai higher education's marketing education system, identifies gaps, and proposes strategies to enhance the capacity for producing socially responsible and environmentally conscious marketing professionals.

Materials and Methods: In pursuit of these objectives, the academic article delves into a comprehensive analysis of academic databases, research articles, case studies, and best practices from around the world, aiming to establish a foundation for the integration of macro-marketing and circular economy principles into the Thai marketing education system.

Results: This academic article found that Thai higher education institutions must integrate macro-marketing and circular economy principles through strategic collaboration and innovation. This comprehensive system aims to produce skilled marketers, ethical decision-makers, and responsible global citizens. Strategies include curriculum redesign, faculty development, industry collaboration, and experiential learning.

Conclusion: The Thai marketing education system incorporates macro-marketing and circular economy principles, preparing students for sustainable business practices and societal challenges. This holistic approach fosters collaboration, interactive learning, and a culture of social responsibility.

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