Research on the Strategic Development of R Drama Club in the Post-Epidemic Era

Yuxuan Zhou

doi:10.60027/ijsasr.2024.3613

Authors

Yuxuan Zhou International Chinese College, Master of Business Administration, Rangsit University, Pathum Thani, Thailand https://orcid.org/0000-0002-4678-546X

DOI:

https://doi.org/10.60027/ijsasr.2024.3613

Keywords:

Post-Epidemic Era; , Drama Club; , Q SPM;, Development Strategy

Abstract

Background and Aims: The new coronavirus epidemic at the end of 2019 led to restrictions on offline performances, which stalled the development of China's cultural industry, and many companies were forced to go bankrupt and exit the market. In this context, R Drama Club, as an emerging original drama performance enterprise, needs to combine the internal and external environment and give full play to its own advantages to formulate a new development strategy suitable for the post-epidemic era. Based on the relevant theories of management, combined with the development status of R Drama Club, this paper adopts the case study method to help R Drama Club formulate the development strategy in the post-epidemic era.

Materials and Methods: The article employs a comprehensive approach, including document analysis, field interviews, questionnaires, and PEST analysis, to assess drama society development. This multifaceted approach provides a solid theoretical foundation, in-depth insights from the founder, expert opinions, and environmental analysis, enabling a well-informed and strategic approach to address current challenges and plan for the future of R Drama Club.

Results: The advantages are that the performance forms of R Drama Club are more diversified and can meet the needs of different audiences. The disadvantages are financing difficulties and the inhibiting effect of the epidemic on certain entertainment consumption. At the same time, based on a detailed analysis of the internal and external environment of R Drama Club, it uses the IEF and EFE matrix, SWOT strategy matching tool, and QSPM matrix to analyze the strategic turnaround strategy that R Drama Club should take.

Conclusion: the key issues of implementing the development strategy of R Drama Club, include improving the business ability of performers and internal managers, innovating the business model, continuing to carry out cooperation and peripheral products, and establishing a sound financial accounting system.

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