Public opinion towards campaigning behavior of local administrators in Thung Nang Ok Subdistrict, Muang District, Yasothon Province

Panchit  Sadao; Pikul Meemana

doi:10.14456/jsasr.2021.25

Authors

Panchit Sadao Mahachulalongkornrajavidyalaya University, Roi Et Monastic College, Thailand
Pikul Meemana Mahachulalongkornrajavidyalaya University, Roi Et Monastic College, Thailand https://orcid.org/0000-0002-5527-491X

DOI:

https://doi.org/10.14456/jsasr.2021.25

Keywords:

Public Opinion; , Campaigning Behavior

Abstract

It is imperative for self-proclaimed local politicians to design and execute sharp strategies, however political communications that will persuade voters to elect themselves for local administration are important. The objective of this research was to study public opinion towards the campaigning behavior of local administrators in Thung Nang Ok Sub-District, Muang Yasothon District. The sample group calculated from Taro Yamane's formula yielded a sample size of 381 people. The tool used to collect the data was a five-level estimation scale questionnaire. The statistics used to analyze the data are percentage, mean, and standard deviation. The results showed that the public opinion towards campaigning behavior of local administrators in Thung Nang Ok Subdistrict, Muang Yasothon District as a whole was found to be at a high level with an average of mean as 3.52, Std. as 0.25. Looking at each aspect, it was found that the areas with the highest averages were public policy guidelines, followed by Features and performance of candidates, citizen duty, and political party or political group, respectively.

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