Guideline for Developing Glamping Tourism in China: A Case Study of Gansu

Xue Bai; Unchun Tuntates

doi:10.60027/ijsasr.2024.4688

Authors

Xue Bai Faculty of Environmental Culture and Ecotourism, Srinakharinwirot University, Thailand https://orcid.org/0009-0002-4144-0590
Unchun Tuntates Faculty of Environmental Culture and Ecotourism, Srinakharinwirot University, Thailand https://orcid.org/0009-0009-8963-8986

DOI:

https://doi.org/10.60027/ijsasr.2024.4688

Keywords:

Glamping Tourism; , Glamping in China; , Tourist Satisfaction;, Gansu

Abstract

Background and Aim: In China, glamping is experiencing rapid growth. With its unique advantages, Gansu Province has created opportunities for the development of glamping tourism. Despite challenges such as inadequate facilities and low service standards, glamping tourism in the province holds immense potential. This study aims to analyze tourism development in Gansu Province and propose recommendations for the advancement of glamping tourism.

Materials and Methods: This study employed a quantitative research approach. A questionnaire survey was conducted among 400 glampers aged 18 and above who had visited Gansu Province and stayed at ten glamping sites over the past three years. The survey covered demographic information, travel habits, motivations, and tourist satisfaction. Descriptive statistical analysis, mean, and variance analysis were conducted using SPSS to quantify the relationships between different factors.

Results: The research findings indicate that Gansu's unique natural beauty and rich cultural heritage contribute to high levels of tourist satisfaction with the abundance of nature and cultural landscapes. However, significant differences in satisfaction were observed in various aspects of glamping, including the glamping site environment, shower and toilet facilities, power and drainage infrastructure, emergency medical assistance, and security assurance, suggesting the need for further improvement. Additionally, external traffic and internal route planning were identified as significant factors influencing tourist satisfaction.

Conclusion: The survey results indicate that glampers have high satisfaction with natural and cultural landscapes. However, there are significant differences in satisfaction regarding the campground environment, sanitation facilities, power and drainage infrastructure, transportation, emergency medical assistance, and safety measures. Analyzing the data, the following development guidelines are derived: enriching experiences, improving facilities, enhancing safety measures, reducing costs, promoting environmental conservation, integrating cultural heritage, fostering cooperation, and establishing feedback mechanisms. These measures aim to facilitate the sustainable development of glamping, attract more visitors, and promote economic prosperity.

Author Biographies

Xue Bai, Faculty of Environmental Culture and Ecotourism, Srinakharinwirot University, Thailand

White Snow, graduated from Northwest Normal University in China with a bachelor's degree, is currently pursuing a Master's degree in Comprehensive Tourism Management at Srinakharinwirot University in Thailand. After completing her undergraduate studies, she embarked on a career in vocational schools, where she took on the role of teaching tourism management courses, dedicated to nurturing students' skills and knowledge in this field.

In her teaching role, integrates academic theory with practical case studies, helping students gain a deeper understanding of the mechanisms of the tourism industry. She is committed to fostering their professional ethics and practical abilities, continuously exploring more effective teaching methods to ensure students can fully unleash their potential.

As a graduate student specializing in Comprehensive Tourism Management,she possesses a profound understanding and keen interest in the development trends, management models, and market demands of the tourism industry. She aims to further enhance her professional knowledge and skills in tourism management through systematic learning and in-depth research, laying a solid foundation for her future career development.

Under the guidance of her mentors, she has conducted in-depth research on glamping tourism, exploring its position and prospects within the tourism industry. Her insights and recommendations provide valuable contributions to both academia and industry practices.

Looking ahead,she aspires to play a more active role in the tourism industry, becoming a seasoned professional with rich experience and expertise in tourism management. She firmly believes that her dedication and enthusiasm will inject new vitality and momentum into the future of the tourism industry.

Unchun Tuntates, Faculty of Environmental Culture and Ecotourism, Srinakharinwirot University, Thailand

Miss Unchun Tuntates holds a Doctor of Philosophy degree in Architectural Heritage Management and Tourism from Silapakorn University, obtained in 2019 through the international program. She also holds a Master's degree in Parks, Recreation, and Tourism from Kasetsart University, Thailand, earned from June 2007 to April 2011, and a Bachelor's degree in Parks and Recreation from the same university, earned from June 2003 to April 2007. Miss Tuntates has showcased her academic prowess through various publications and conference presentations, focusing on topics such as landscape perception, tourism resource management, and interpretation management.

Currently, Miss Tuntates serves as a researcher and special lecturer at Srinakharinwirot University in Bangkok, Thailand, within the Faculty of Environmental Culture and Ecotourism. Her teaching responsibilities include courses on ecotourism, tourism resource management, and interpretation management. Prior to her current position, she gained valuable experience as a freelance photographer, researcher assistant, and wedding organizer in Thailand.

With expertise in interpretation management, park planning and management, and conservative tourism management, Miss Tuntates has contributed significantly to the field of sustainable tourism. She has participated in activities and training programs focused on developing park ranger skills, academic writing, and international journal publication. Her proficiency in computer skills, language abilities, and working skills further enrich her academic and professional profile.

Miss Tuntates' dedication to academic research and teaching is evident through her involvement in various proceedings and journals, as well as her participation in conferences both nationally and internationally. She has collaborated with esteemed colleagues and mentors, receiving guidance from professionals in her field.

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