Design and Development of Oil Paper Umbrella Patterns to Convey the Identity of Yiyang City to the New Generation of Customers
Abstract
Background and Aim: Yiyang, a city renowned for its vibrant local culture within Hunan Province, has cultural traditions that significantly influence both local and wider communities. This study aims to: 1) examine the elements defining Yiyang's local culture and identity, and 2) create oil paper umbrella patterns that resonate with young consumers to enhance the promotion of this cultural identity.
Materials and Methods: Using a combination of literature reviews, website surveys, and expert interviews, the study maps out the cultural landscape of Yiyang.
Results: Findings categorize Yiyang’s identity into four main elements: traditional customs, scenic locations, handicrafts, and local cuisine. Traditional customs are mainly represented by the Yiyang Dihua Drum and Mugwort Dragon Boat Race; scenic areas are represented by the old tea-horse route, Mountain Yuntai, and Dongting Lake; handicrafts are represented by an oil-paper umbrella, Xiaoyu Bamboo Art, and Meishan Paper Cutting; and local food is mainly represented by Anhua Black Tea, Ma Xiang Cake, and Yuanjiang Asparagus. The cultural elements of Yiyang are cleverly integrated into the design of the oil paper umbrellas, reflecting the cultural connotation of Yiyang through the pattern design, making it a carrier for spreading the culture of Yiyang, which has important cultural significance and market value.
Conclusion: The study not only deepens the understanding of Yiyang’s cultural identity but also successfully translates these elements into appealing product designs targeted at young consumers, thereby enhancing both cultural appreciation and market value.
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