Vol. 5 No. 1 (2025): January-February | Pages:331-346

The Influence of Student Engagement and Student Satisfaction on Continuous Use of Paid Knowledge on Moocs Platform: A Survey Case Study of School of Management, Guangdong University of Technology

Yaqian Yang
Guangdong University of Technology, Guangzhou, Guangdong, China, China
https://orcid.org/0009-0007-4570-4430
Lu Zhu
Assumption University, Thailand, Thailand
https://orcid.org/0000-0002-6892-0909
Keywords: Moocs, College students, Online learning, Knowledge payment
Published: Jan 18, 2025

Abstract

Background and Aim: Since 2012, the advent of Massive Open Online Courses (MOOCs) has sparked a global revolution in digital education. As modern educational technology continues to advance rapidly, the sharing of educational resources and the establishment of online courses have become critical priorities. This research aims to analyze the current state of online course learning among students in management colleges, tackle the challenge of enhancing online learning environments, develop innovative models for online platforms, and meet diverse learning needs. Through investigation and research on students' understanding of online courses, usage patterns, and existing challenges, the study seeks to foster well-rounded management professionals equipped to meet the demands of contemporary society.


Materials and Methods: This study involves seven variables that will be assessed through questionnaires to ensure reliability and validity in research measurement. To achieve this, we integrated previous questionnaire designs related to paid courses on knowledge payment platforms and conducted a pre-test to refine the questionnaire based on participant feedback and data performance. Following adjustments, a finalized version of the questionnaire was developed to enhance accuracy in data collection.


The focus of this research is on users of paid knowledge platforms who either intend to purchase or have already made purchases. Therefore, screening questions were initially included in the questionnaire design to identify respondents familiar with paid courses. Respondents not aware of such courses were excluded from further questioning. Subsequently, additional inquiries were directed towards filtering out those unwilling to pay. The final sample analysis was conducted exclusively on users who were aware of paid courses and either expressed willingness or demonstrated behavior in paying for them.


Results: The researcher will outline the study's subjects in this chapter, including the target population, sample units, sample size, and related sampling procedures. Additionally, they will establish the research instrument for this study and delineate the various sections of the questionnaire. The validity, internal consistency, and reliability of the research content will also be addressed. Internal validity is determined by two factors: prediction and Cronbach's alpha coefficient.


Conclusion: The relevant research findings are presented, which are beneficial for learners in both courses, and the level of support provided by the course structure varies for different learners; Understanding the needs of learners for the course is essential. Based on the aforementioned research, the ultimate goal is to promote curriculum optimization and iteration and provide corresponding guidance and references for developing MOOC classes to enhance teachers' teaching abilities.

Article Details

How to Cite

Yang, Y., & Zhu, L. . (2025). The Influence of Student Engagement and Student Satisfaction on Continuous Use of Paid Knowledge on Moocs Platform: A Survey Case Study of School of Management, Guangdong University of Technology. International Journal of Sociologies and Anthropologies Science Reviews, 5(1), 331–346. https://doi.org/10.60027/ijsasr.2025.5304

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