Factors Impacting Undergraduate’s Satisfaction and Continuance Intention to Use Online Courses in Chengdu, China

Guocai Yuan

doi:10.60027/ijsasr.2025.5362

Vol. 5 No. 1 (2025): January-February | Pages:271-288

Guocai Yuan

Assumption University, Thailand, Thailand

Keywords: Online learning, Participation in learning, Verification, Information quality, System quality Service quality, Satisfaction, CFA, SEM

Published: Jan 17, 2025

Abstract

Background and Aim: During the COVID-19 pandemic in China, the adoption of online education for college students uncovered various benefits and challenges, reflecting a distinct set of circumstances shaped by the global health crisis. This study aimed to evaluate the impact of pivotal factors—including learning involvement, validation, informational quality, system excellence, service standard, and user contentment on the overall assessment, and affect college students' commitment to ongoing participation in online courses.

Materials and Methods: This study adopted a quantitative approach, collecting data through questionnaires distributed among the targeted demographic. To validate the hypotheses and analyze the data, A variety of methods were utilized, including the Index of Item–item-objective congruence (IOC) assessment, a preliminary study, Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM).

Results: The results indicated that every component—engagement, confirmation, information quality, system quality, service quality, and satisfaction—had a positive impact on students' intention to continue with online courses, either directly or through mediating variables. Remarkably, satisfaction emerged as the most influential factor driving the desire to continue using online educational platforms.

Conclusion: To enhance college students' ongoing engagement with online courses, efforts should concentrate on elevating aspects such as learning engagement, confirmation, information quality, system quality, and service quality.

How to Cite

Yuan, G. (2025). Factors Impacting Undergraduate’s Satisfaction and Continuance Intention to Use Online Courses in Chengdu, China. International Journal of Sociologies and Anthropologies Science Reviews, 5(1), 271–288. https://doi.org/10.60027/ijsasr.2025.5362

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