Influencing Factors of Art Students' Behavioral Intention on XueXitong Usage Among Three Universities, Chengdu, China
Abstract
Background and Aim: Facing the increasingly prevalent trend of online education among art students in China, This study aims to investigate the factors influencing the behavioral intentions of art students at three universities in Chengdu toward the use of XueXiTong. Drawing on the Technology Acceptance Model (TAM), the Theory of Planned Behavior (TPB), and the extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), a conceptual framework was established. Nine variables were selected for this study: Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude (ATT), Habit (H), Performance Expectancy (PE), Effort Expectancy (EE), Behavioral Intention (BI), Subjective Norm (SN), and Actual Usage (AU).
Materials and Methods: The researcher used a quantitative method, distributing questionnaires to 500 respondents through online channels. The data were analyzed using confirmatory factor analysis and structural equation modeling to validate the goodness of fit of the model, determine causal relationships between variables, and perform hypothesis testing.
Results: The data analysis results indicated that all variables had a significant impact on the behavioral intention of art major students to use XueXiTong in Chengdu, China, and all hypotheses were supported. Among the variables, behavioral intention was found to have the greatest effect on actual usage.
Conclusion: The study findings suggest that enhancing students' perceived ease of use and perceived usefulness of XueXiTong, along with improving their attitude, subjective norm, effort expectancy, performance expectancy, and habit, significantly influences their behavioral intention and actual usage of the platform. These findings emphasize the importance of optimizing these factors for effectively promoting the use of XueXiTong among art students at three universities in Chengdu, China.
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