Policy Guidelines for Improving Sports Tourism Resources in Zhumadian
Abstract
Background and Aim：The global sports tourism market is experiencing rapid growth, with various regions implementing strategies to enhance the integration and promotion of sports tourism resources, attract more tourists, and stimulate local economies. Considering this market trend, Zhumadian City needs to formulate appropriate strategies and measures to ensure its competitiveness in this field. The purpose of this study is to develop policy guidelines for improving sports tourism resources in Zhumadian. The research objectives include 1) To study the current situation of sports tourism resources in Zhumadian;2) To develop the policy guidelines that can promote the development of sports tourism resources in Zhumadian ;3) To evaluate the feasibility and adaptability of the policy guidelines for improving sports tourism resources in Zhumadian.
Methodology: This study adopts a combination of qualitative and quantitative research methods, utilizing descriptive statistical analysis, including 1) questionnaire survey method, a stratified sampling method was applied, surveys were conducted with 101 employees from tourist attractions, 217 residents near tourist sites, and 381 tourists; 2) Interview method, 10 sports tourism research experts and 10 tourism bureau staff conducted interviews to gain a more comprehensive understanding of the current status of sports tourism resources in Zhumadian city.
Results: 24 specific policy guidelines for improving sports tourism resources were determined. These policy guidelines are adaptable, feasible, and necessary for improving sports tourism resources in Zhumadian.
Conclusion: This study is of practical significance for promoting the development of sports tourism in Zhumadian, and it is hoped that it can provide theoretical support for the rapid development of sports tourism in Zhumadian, and at the same time provide valuable reference for the development of sports tourism in Henan Province and even the whole country.
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