The Effects of Mobile Augmented Reality on Students' Learning Performance in Packaging Design Lessons
Abstract
Background and Aim: This study explores the impact of Mobile Augmented Reality (MAR) technology in enhancing students' learning performance in packaging design education. By comparing MAR-supported teaching methods with traditional approaches, the research aims to advance knowledge on how MAR enhances learning outcomes in design disciplines. Specifically, the research focuses on five key variables: visual effects, spatial modeling, creativity and imagination, information dissemination, and interactivity. This research addresses a gap in the existing literature by demonstrating MAR’s advantages over conventional teaching strategies, which often lack interactivity and real-time feedback mechanisms.
Materials and Methods: Employing a quasi-experimental design, the study involved two groups of third-year students from the Visual Communication Design program at Zhanjiang University of Science and Technology. The experimental group (39 students) utilized MAR technology, while the control group (38 students) adhered to traditional teaching practices. The research spanned eight weeks, employing pre- and post-tests to measure outcomes related to the key variables. Data analysis utilized descriptive statistics and independent sample t-tests, with statistical significance assessed at p < 0.001.
Results: The experimental group utilizing Mobile Augmented Reality (MAR) technology showed significant improvements across all five key variables. Visual effects improved by 19.6%, demonstrating enhanced application of design principles through interactive 3D modeling. Spatial modeling scores rose by 18.4%, reflecting MAR’s ability to support the creation of functional and innovative designs. Creativity and imagination increased by 21.3%, facilitated by MAR’s real-time exploration capabilities. Information dissemination improved as students communicated product details and branding concepts more effectively. The highest gain, 23.4%, was observed in interactivity, attributed to MAR’s engaging and collaborative features. These findings emphasize MAR’s transformative role in packaging design education by making learning more immersive and interactive.
Conclusion: The study concludes that integrating MAR into packaging design education fosters an interactive and immersive learning environment, significantly improving students' comprehension, creativity, and practical skills. To maximize its impact, future research should explore scalable implementations across various educational contexts. The results advocate for MAR’s adoption in curricula, promoting innovation in design pedagogy and educational practices.
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