The Implementation Status of Art Courses for the Aviation Service Art and Management Major at Wuhan Business University
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Abstract
Background and Aims: As the aviation industry evolves toward personalized and culturally enriched services, the demand for professionals with both technical skills and artistic literacy is rising. In response, Wuhan Business University introduced the Aviation Service Art and Management major to integrate art education into aviation service training. However, the effectiveness and alignment of the art courses with professional standards remain uncertain. This study aims to (1) assess the current implementation status of art courses within the Aviation Service Art and Management major and (2) propose strategies to enhance their educational effectiveness.
Methodology: A mixed-methods approach was employed, combining quantitative data from 163 valid student questionnaires with qualitative data from field observations and interviews. Structural Equation Modeling (SEM) was used to examine the influence of course design, content, teaching methods, faculty, and resources on course effectiveness.
Results: The SEM analysis confirmed that all five factors—curriculum design, course content, teaching methods, faculty quality, and resources—significantly and positively affect course effectiveness (p < 0.05). Descriptive statistics revealed areas needing improvement, especially in course content relevance, innovation in teaching, and resource adequacy.
Conclusion: The findings validate the proposed model and emphasize the critical role of structured curricula, engaging content, qualified instructors, and sufficient resources in delivering effective art education in applied disciplines. Practical recommendations were developed to inform curriculum reform and instructional improvement in similar interdisciplinary programs.
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