The Strategy of Sports Tourism Management to Promote Tourist Attractions of Taihang Mountain Grand Canyon in Shanxi
Article Sidebar
Main Article Content
Abstract
Background and Aim: In the era of mass sports tourism, the development of tourism in the Taihang Mountains faces multiple challenges, including ecological protection pressure, delayed transformation and upgrading of tourism products, isolated development of tourist attractions, and insufficient regional coordination mechanisms. This study aims to analyze the current situation of sports tourism management in Taihang Mountain Grand Canyon, Shanxi Province, develop management strategies to enhance its tourist attractions, and validate the feasibility of the proposed strategies.
Materials and Methods: This study employed a research and development (R&D) approach using both quantitative and qualitative methods. Quantitative data were collected through questionnaires from 400 tourists selected by simple random sampling from visitors to Taihang Mountain Grand Canyon. Qualitative data were gathered through purposive interviews with 10 key informants, including officials from the Huguan County Culture and Tourism Bureau, staff from Huguan County Tourism Company, and tourist attraction managers. Descriptive statistics, including mean and standard deviation, were used to analyze quantitative data, while content analysis was applied to qualitative data. SWOT analysis was conducted to integrate the findings, followed by a TOWS matrix to formulate strategies. Finally, a connoisseurship session with nine experts was used to evaluate the feasibility of the proposed strategies.
Results: The findings identified 10 strengths, 8 weaknesses, 8 opportunities, and 7 threats in the current sports tourism management of Taihang Mountain Grand Canyon, indicating considerable potential for further development and optimization. Based on the SWOT results, the study initially proposed 8 SO strategies, 7 ST strategies, 8 WO strategies, and 7 WT strategies to promote high-quality development. After expert validation, the strategies were refined and consolidated into 4 SO strategies, 4 ST strategies, 4 WO strategies, and 4 WT strategies. The experts confirmed that the proposed strategies were highly feasible and aligned with the current development needs of the tourist attraction.
Conclusion: This study proposes a diversified development pathway for sports tourism management in Taihang Mountain Grand Canyon by integrating natural resources, ecological protection, smart management, sports tourism innovation, brand building, and professional talent development. The findings provide practical strategic guidelines for creating a distinctive sports tourism brand and strengthening sustainable tourism development in Shanxi Province.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright on any article in the International Journal of Sociologies and Anthropologies Science Reviews is retained by the author(s) under the under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Permission to use text, content, images, etc. of publication. Any user to read, download, copy, distribute, print, search, or link to the full texts of articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose. But do not use it for commercial use or with the intent to benefit any business.
References
Al Azmi, N., Al-Lozi, M., Al-Zu’bi, Z., Dahiyat, S., & Masa’deh, R. (2012). Patients' attitudes toward service quality and its impact on their satisfaction in physical therapy in KSA hospitals. European Journal of Social Sciences, 34(2), 300–314.
Alenezi, H., & Tarhini, A. (2013). Investigating the strategic relationship between information quality and e-government benefits. Citeseer. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.681.1112
Almour, H. A., ALsarayreh, M. N., & Jawabreh, O. A. (2011). The role of sports events in the revitalization of tourist movement from the perspective of the tourist. Research Journal of International Studies, 1(21), 159–168.
Ansoff, H., & Andrews, K. (1987). The concept of corporate strategy. Irwin, Homewood, IL.
Anthony, D. (1966). Sport and Tourism. British Association of Sports and Leisure Centers.
Bo, W. (2024). Analysis of behavioral characteristics and influencing factors of sports tourism consumption: Taking a scenic spot as an example. Stationery and Technology, 5, 65–67.
Caiqin, G., Hong, L., Yanli, Z., & Ke, Z. (2013). Examining the development strategy of sports tourism in my country based on the TOWS theory. Journal of Wuhan Institute of Physical Education, 47(2), 12–16.
Canyon, T. M. G. (2024). Taihang Mountain Grand Canyon holds a 2023 year-end thank-you party. http://www.thsbqx.com/index.php?c=show&id=1206
Cheng, Y.-M. (2022). Can tasks and learning be balanced? A dual-pathway model of cloud-based e-learning continuance intention and performance outcomes. Kybernetes, 51(1), 210–240. https://doi.org/10.1108/K-07-2020-0440
Culture and Sports Council. (2020). Taihang Mountain Tourism Development Plan (2020–2035).Culture and Sports Council
Gibson, H. J. (1998). Sport tourism: A critical analysis of research. Sport Management Review, 1(1), 45–76.
Government, C. M. P. s. (2022). Changzhi City's "14th Five-Year Plan" Cultural and Tourism Development Plan. https://www.sxchangzhi.gov.cn
Green, B. C., & Jones, I. (2005). Serious leisure, social identity, and sport tourism. Sport in Society, 8(2), 164–181.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607–610.
Kurttila, M., Pesonen, M., Kangas, J., & Kajanus, M. (2000). Utilizing the analytic hierarchy process (AHP) in SWOT analysis—a hybrid method and its application to a forest-certification case. Forest Policy and Economics, 1(1), 41–52.
Liwen, P., Zaizhen, L., & Yun, F. (2023). Research on the characteristic development of mountain tourism in Liupanshui, Guizhou, based on SWOT analysis. Journal of Guizhou Open University, 31(3), 64–72.
Long, Y., Mei, Z., & Zhiwei, G. (2023). Research on the design and development strategy of ice and snow tourism routes in Jilin Province. Journal of Changchun Normal University, 42(8), 120–125.
Manye, L., Hong, Z., & Linong, C. (2019). Research on the advantages, disadvantages, and development strategies of Guizhou sports tourism under the “Belt and Road” strategy. Journal of Guangzhou Sport Institute, 39(6), 55–58.
Maolin, Y., & Jialin, W. (2024). The impact and inspiration of establishing a national sports tourism demonstration base on the local urban tourism economy from the perspective of sports and tourism integration. Journal of Tianjin Institute of Physical Education, 39(3), 309–317.
McGill, T., & Klobas, J. (2009). A task–technology fit view of learning management system impact. Computers & Education, 52(2), 496–508.
Ming, Y. (2024). High-quality development of sports tourism industry in the lower reaches of the Yellow River: logic, dilemma, and solution. Sports and Science, 45(1), 96–105.
Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61–78.
State Council. (2022). The 14th Five-Year Plan for Tourism Development. https://www.gov.cn
Tao, C., Jie, Y., Wenlong, Z., & Lu, Y. (2024). SWOT analysis of the development of coastal sports tourism projects in Hainan Province. Sports Science and Technology Bulletin, 32(03), 153–178.
Wanlin, X., & Yan, X. (2019). Research on the development of the Shaanxi sports tourism industry from the perspective of global tourism. Sports Culture Guide, 11, 97–103.
Weed, M., & Bull, C. (1997). Influences on sport-tourism relations in Britain: The effects of government policy. Tourism Recreation Research, 22(2), 5–12.
Wei, S., & Miao, T. (2024). The construction of the landscape of China's coastal sports tourism industry and the path of high-quality development. Sports Culture Guide, 6, 75–81.
Xiaoyu, Y., & Hai, L. (2024). Theoretical exploration and practical approach to the construction of a national sports tourism demonstration base. Journal of Shanghai Sport University, 48(3), 85–95.
Youfu, Z., Wei, G., & Xiaoxiao, H. (2013). SWOT analysis of Guizhou's development of mountain outdoor sports tourism and leisure industry. Journal of Nanjing Institute of Physical Education (Social Science Edition), 27(3), 66–70.
Yuhong, S., & Fei, W. (2023). Thirty years of research on Chinese sports tourism: A review and reflection. Journal of Guangzhou Sport Institute, 43(4), 97–106.
Zheng, Z., Ming, C., & Shanliang, S. (2022). Research on the new media marketing promotion strategy of Anhui Tiantangzhai scenic spot. Journal of Tongling University, 21(6), 26–29.
Zhenjing, Z., Qiao, H., & Meijie, L. (2023). Construction of SWOT-AHP quantitative model and development strategy analysis of sports tourism: Taking Chengdu Xiling Snow Mountain Scenic Area as an example. Journal of Shaanxi University of Science and Technology (Natural Science Edition), 39(1), 86–92.
Zhenzhong, L., & Chao, D. (2024). SWOT Analysis of Leisure Sports Tourism Resources in Guangyuan City. Sports Technology, 45(1), 113–115.
Zhi, L., & Hong, Z. (2007). Regional tourism development strategic planning based on TOWS analysis: A case study of Anshan, Liaoning. Human Geography, 1, 40–44.
