A Study of the Moral Behavior of Fujian Province University Lecturers Based on Traditional Chinese Cultural Identity

Main Article Content

Peng Ding
https://orcid.org/0009-0004-6923-7492
Anchalee Chayanuvat
https://orcid.org/0000-0002-4973-0835

Abstract

Background and Aim: This study aimed to investigate the current state of moral behavior among university lecturers in Fujian Province, China, as shaped by traditional Chinese cultural identity. The research further explored the constituent cultural factors influencing lecturers’ moral behavior and proposed practical guidelines for strengthening moral and professional practices in higher education institutions.


Materials and Methods: A mixed-methods research design was employed across nine universities located in provincial capitals, special economic zones, and prefecture-level cities in Fujian Province. Qualitative data were collected through life story interviews and focus group discussions to explore lecturers’ cultural identities, moral values, and teaching experiences. Quantitative data were gathered from 397 university lecturers using stratified random sampling. The quantitative analysis applied descriptive statistics, Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM) to examine the relationships between traditional Chinese cultural values and lecturers’ moral behavior.


Results: The findings demonstrated that traditional Chinese cultural identity significantly influenced lecturers’ moral behavior and professional conduct. Core cultural values—including benevolence, integrity, harmony, and justice—were identified as major determinants of ethical teaching practices and professional responsibility. The results revealed that Integrity had the strongest positive influence on lecturers’ moral behavior (β = 0.304, p < 0.001), followed by Harmony (β = 0.266), Justice (β = 0.239), and Benevolence (β = 0.169). In addition, self-cultivation, social responsibility, and student-centered educational values emerged as essential components shaping lecturers’ ethical and professional development.


Conclusion: The study confirms the important role of traditional Chinese cultural values in fostering lecturers’ moral behavior within higher education. The findings provide empirical support for integrating cultural identity into institutional policies, professional development programs, and lecturer evaluation systems. Furthermore, the proposed guidelines offer practical implications for strengthening moral integrity, promoting ethical teaching practices, and enhancing the overall quality of China’s higher education system.

Article Details

How to Cite
Ding, P., & Chayanuvat, A. . (2026). A Study of the Moral Behavior of Fujian Province University Lecturers Based on Traditional Chinese Cultural Identity. International Journal of Sociologies and Anthropologies Science Reviews, 6(5), 35–50. https://doi.org/10.60027/ijsasr.2026.8118
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Articles

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