Journal of Innovative Business Management Research

Research Articles

• Analyzing Brand Personality of Premium Cat Food Using Brand Archetype Approach

  Raksina Rakdaeng, Koblarp Chandrasapth

  1-31

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• Analyzing Brand Personality of Joke Nai Tho Restaurant Using Brand Archetype Approach

  Nutcha Tho-sanguan, Dr. Koblarp Chandrasapth

  32-51

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• Factors Affecting Breakfast Consumption Behaviour of Bachelor Business Administration Degree Students in Thailand’s Secondary Tourism Policy Province

  Anisara Sungchuai

  52-75

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• The Path to Success for Modern Hotel Entrepreneurs

  Anirut Jaroensuk

  76-96

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• Behavior of Consumers in Chiang Mai Province Towards Management of Post-used Beverage Packaging Disposal

  Tanakrid Buaphong, Koblarp Chandrasapth

  97-115

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