Journal of Innovative Business Management Research

Research Articles

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  Psychological and Social Factors Influencing Innovation Acceptance Behavior among Academic Support Staff at Srinakharinwirot University

  Woratad Wattanacheewanopakorn

  1-16

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  Marketing Communication Strategies of Protpittayapayat School, The Secondary Educational Service Area Office Bangkok 2

  Siwapat Bamrungsetthapong

  17-36

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  Determinants of Satisfaction Toward the “Tang Rat” App A Study of Government Digital Service Use in Bangkok

  PLOYPAILIN KAENTHONG

  37-63

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  Tourists’ Decision to Revisit the Same Hotels: Insights from Pattaya City

  Supakit Setraksa

  64-78

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  Psychological Contract Fulfillment and Talent Management: HR Analytics and Career Path as Drivers of Trust and Innovation in Generation Z Employees

  Chinnapat Charoenrat

  79-99

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  Knowledge and abilities in finance and accounting that affect the efficiency of finance and accounting personnel in Srinakharinwirot University

  ่๋Jidapa Tubtim

  100-152

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  Behavior of ASEAN Millennial Tourists towards Selecting Boutique Hotels in Chiang Mai Province

  Samita Faengfoi

  153-174

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