Service Potential of Ground Staffof Low Cost Airlines in Thailand

Abstract

The research study for Service Potential of Ground Staff of Low Cost Airlines in Thailand was the mix method research. Aiming to study 1) Personal information of airline’s executive managers and passengers. 2) attitude of airline’s executive managers and passengers toward service potential of ground staff of low cost airlines in Thailand 3) problem and limitation in order to develop service potential of ground staff of low cost airlines in Thailand 4) comparison of the attitude of airline’s executive managers and ground staffs toward service potential of ground staff of low cost airlines in Thailand. The tool used for this research was the questionnaires and the population were airline’s executive managers and passengers. The sampling groups were airline’s executive managers and passengers. The researcher had selected 400 sampling for interview. The finding were 1) most of airline’s executive managers and passengers were female, aging 31-40 years old, holding a bachelor’s degree and having a position of executive managers and passengers. 2) over the attitude of airline’s executive managers and passengers toward service potential of ground staff of low cost airlines in Thailand, the interviewed respondents, in general, had middle-level confidence on service potential of ground staff of low cost airlines in Thailand. By the sequences of high to low importance, there were: the service by all level attendants, the readiness of airports, and the usage of English 3) the problem of affecting to airports of Thailand according  to the interview respondents were : the biggest one was political stability and the last one was the capability to use English for communication.