The Development Guidance and Tourism Promotion of Nakhon Nayok Province

Abstract

The objectives of the development guidance and tourism promotion of Nakhon Nayok Province were 1) to investigate the behavior of tourists traveling to Nakhon Nayok Province, 2) to assess the potential of tourism in Nakhon Nayok Province, and 3) to study the recommendations on the development and promotion of tourism potential in Nakhon Nayok Province. This research was a survey study. The sample group was 100 tourists who had traveled to Nakhon Nayok Province

            The results of this study on the development and promotion of tourism potential in Nakhon Nayok Province revealed that most of the tourists preferred to travel by private cars and they preferred nature tourism the most. For the development and promotion of tourism potential, it was found that 1) general information; Nakhon Nayok Province is a province with a variety of tourist attractions and tourism activities; however, more tourism policy should be promoted toattract more tourists to travel, 2) travel safety; traveling in Nakhon Nayok Province is easy and convenient using signs which are clear and easy to understand; however, provincial officials should increase tourists’ more travel safety of life and property, and 3) facilities; there are many efficient related agencies for proper treatment of waste management in Nakhon Nayok Province, but in some areas, there is still a lack of waste management methods. Also, there should be management of parking spaces to be sufficient for tourists, and 4) tourism promotion; there should have advertising and public relations to promote tourism in Nakhon Nayok Province for online channels, flyers or brochures. Thus, government agencies should be involved in the development and promotion of tourism in Nakhon Nayok Province.