The Study and Development of Prototype Products from the Cultural Identity of Cowhide Carving Wisdom, Klong Kai Thuen Sub-district, Klong Had District, Sa Kaeo Province

Abstract

This research aimed to (1) study and analyze the knowledge and identity of cowhide carving wisdom in Khlong Kai Thuean Subdistrict, Khlong Hat District, Sa Kaeo Province, (2) examine consumers’ opinions and needs regarding lifestyle products made from cowhide carving, and (3) develop prototype products through participatory processes involving the community and experts. A qualitative participatory research approach was employed, with data collected through in-depth interviews, focus group discussions, and brainstorming sessions. Key informants included local wisdom teachers, cowhide carving artisans, community leaders, community members, and target consumers. All data were transcribed verbatim and analyzed using content analysis to identify key themes aligned with the research objectives. The findings indicated that cowhide carving wisdom in Khlong Kai Thuean originates from the shadow puppet art of Phatthalung Province but has been adapted to fit the socio-cultural context of Eastern Thailand in terms of motifs, techniques, and knowledge transmission. The identity of this craftsmanship reflects the blend of Sa Kaeo’s cultural heritage, particularly the Kala face and human-face motifs from Sdok Kok Thom Castle, as well as the butterfly motif from Pang Sida National Park, thereby creating a distinctive contemporary identity rooted in cultural values. Consumers showed interest in products that embody local identity and expressed preferences for practical items suitable as souvenirs, such as fans, keychains, lamps, and home décor. Through participatory collaboration among the community and experts, three prototype products—fans, lamps, and souvenirs—were successfully developed. These prototypes demonstrate both cultural authenticity and commercial potential.