Published: 2026-05-26

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Research Article

Influence of Strategic Marketing Capabilities on Competitive Advantage and Marketing Outcomes of Ready-to-Eat Food Entrepreneurs in Thailand

Chatratchada Wiroterat, Ampasri Phokha, Kornganok Donsopon, Sodchuen Ut-armart, Surasit Phokha, Panorjit Nitisuk

1-13

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Factors Influencing Service Quality: A Comparison of Certified and Non-Certified Accounting Firms in Southern Thailand

Buntarika Jaikrajang, Rusmeen Sa-ei, Sainab Hayeeyakariya, Arrisa Sibu

14-31

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Perception of Organizational Culture and Quality of Work Life Affecting the Operational Efficiency of Prison Officers in Prisons Zone 4

Anek Paludchai, Konkanok Donsophon

32-48

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Behavior and Acceptance of Financial Transaction Technology via Applications, Bank for Agriculture and Agricultural Cooperatives, Khlong Lan BranchKhlong Lan District, Kamphaeng Phet Province

Ratri Kankasorn, Wadsana Charunsrichotkomjorn

49-66

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Cost and Return Analysis of Cocoa Mass Production: A Case Study of Cocoa Entrepreneur in Talung, Naluangsen Subdistrict, Thungsong District, Nakhon Si Thammarat Province

Sasikarn Lanhu, Chatchadaporn Boonchuwong, Taweeporn Naka, Sukanya Bunkhwan

67-81

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