Entrepreneurial Traits and Competencies Influencing the Stakeholder Relationship Management of Event Management Business
Keywords:
Entrepreneurial Traits, Entrepreneurial Competencie, Stakeholder Relationship Management, Event Management BusinessAbstract
This study focuses on the entrepreneurial traits and competencies influencing the stakeholder relationship management of event management business. The purposes of the study are to 1) to discover the entrepreneurial traits that influence on the relation management with stakeholders of event management business, 2) to analyze the entrepreneurial competencies elements of the relation management with stakeholders of event management business, and 3) to develop the form of entrepreneur competencies in relation management with stakeholders of event management business. The research methodology employed mixed method to analyze the data. Data collection used in-depth interview to nine medium-sized and small-sized businesses. Qualitative data analysis employed content analysis and a questionnaire set for the 286 entrepreneurs. Quantitative data analysis employed basic statistics, confirmation factor analysis, correlation analysis, and structural equation modeling.
The research found that entrepreneurial traits and competencies of entrepreneurship have a positive direct influence on stakeholder relationship management and have indirect influence on the results of actions in managing stakeholder relationships by passing the medium variable that is stakeholder relationship management. The results of the research have shown three forms of competency in stakeholder relationship management as follows: 1) Coordinator is a model that integrates innovative creative competencies and the features of being creative together 2) Ranger is an integrated model the ability to respond quickly to changes and the characteristics of being like a father and mother together 3) Network unity maker is an integrated form joining social performance and features of being trustworthy, respectively. So if entrepreneurs want to increase their chances of success from good performance, entrepreneurs need to focus on the development of their own entrepreneurial features and competencies in order to continually lead the performance in managing good relationships.
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ผู้เขียนบทความ และผู้นำส่งบทความ จะต้องเป็นผู้รับผิดชอบในเรื่องลิขสิทธิ์ตามที่กฎหมายบัญญัติไว้ทุกประการ ไม่ว่าจะเป็นในเรื่องของ สิทธิ์แห่งความเป็นเจ้าของบทความ สิทธิ์แห่งการได้มาซึ่งบทความ สิทธิ์ของการได้มาซึ่งข้อมูลที่ปรากฏอยู่ในบทความ สิทธิ์ของการใช้เครื่องมือเพื่อการประมวลผล หรือสิทธิ์อื่นใดอันเกี่ยวข้องกับบทความ วารสาร “วารสารบริหารธุรกิจ มหาวิทยาลัยสยาม เป็นผู้ซึ่งได้รับอนุญาตให้นำบทความออกเผยแพร่โดยสุจริตเท่านั้น สิทธิ์ทั้งปวงอันเกี่ยวข้องกับบทความยังเป็นของเจ้าของสิทธิ์อยู่ สิทธิ์นั้นไม่ได้ถูกถ่ายโอนมาเป็นของวารสารฯ แต่อย่างใด
ข้อความที่ปรากฏอยู่ในบทความนั้น ถือเป็นทัศนะอิสระของผู้เขียน โดยผู้เขียนแต่ละท่านให้การรับรองว่าบทความของตนมิได้ละเมิดลิขสิทธิ์อันเป็นของผู้อื่น วารสารฯ และ ผู้ทรงคุณวุฒิกลั่นกรองบทความ เป็นแต่เพียงผู้ให้ความเห็นเรื่องคุณภาพของเนื้อหา และความเหมาะสมของรูปแบบการนำเสนอเท่านั้น วารสารบริหารธุรกิจ มหาวิทยาลัยสยาม และ ผู้ทรงคุณวุฒิกลั่นกรองบทความ ไม่มีส่วนรับผิดชอบต่อข้อความใดๆ อันเกิดจากทัศนะ และสิทธิ์ในการตีพิมพ์และเผยแพร่ของผู้เขียน
