Vol. 21 No. 37 (2020): August - December

Research Articles

• The Success Factor of Entrepreneur Homestay in Thailand

  Purithath Homudomsap, Purithath Homudomsap, Natcha Krimjai

  1-16

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• Causal Factors Affecting Change Management of Development Tourism Business in Thailand to Excellence Organization in Digital Economy Era

  Sutthapat Amornruangtrakool, Natcha Krimjai

  17-33

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• Entrepreneurial Traits and Competencies Influencing the Stakeholder Relationship Management of Event Management Business

  Pantipa Kwanthongin, Jaruwand Daengbuppha, Attakrai Punpukdee

  34-58

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• The Marketing Achievement of Tha Maharaj Entrepreneurs

  Kritsda Poungtabtim

  59-71

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• The Influence of Customer Behavior, Value Proposition, and Digital Marketing Affecting Online Trust of Small and Medium Enterprises’ Entrepreneurs in Thailand: A Case Study of Herb Business

  Ladaporn Pithuk, Somdej Rungsrisawat, Bundit Pungniran, Tanapol kortana

  72-90

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