The Development of Buriram Province Tourism Market to Accommodate the Beginning of ASEAN Economic Community

Abstract

The purposes of this research study, The Development of Buriram Province Tourism Market to Accommodate the Beginning of ASEAN Economic Community, were to study Buriram tourism market problems, the needs of Buriram tourism market, and the development of Buriram tourism. Information providers on tourism in Buriram, which were used in this study were those related to Buriram tourism of 26 cases that composed of authorities involved with the tourism of 6 people and the entrepreneurs of 20 people. 400 people in the area of tourism, Thai tourists and foreigners. A questionnaire was used for people in the area of tourism, Thai tourists and foreigners and the depth interview were used as the tools in this research in group of people who related to Buriram tourism. Those are involved with the issues of Buriram tourism market problems, the needs of Buriram tourism market and the development of Buriram tourism. The suggestions for Buriram tourism market development were also needed. The statistical tool used for quantitative analysis was percentage, means, and One-Way analysis of variance (One-Way ANOVA). Open-ended questions and quantitative analysis were used for studying the development of Buriram tourism and presented by analytical description.

The findings of this study were that:

1. The issues of Buriram tourism market problems could be concluded as following: for the topic of tourist attractions and service, the overall problem was that the venue was not enough. Food prices are unreasonable for the quality of the product. The location, the problem is that the right of the parking lot. Publicity on the Internet cannot access the tourists thoroughly in promotion and marketing. The staffs who were involved with tourism had foreign language communication problems. Lack of continuing to improve and develop the service was the overall process problem. In terms of physical area was about area attractions impermanence. And in case of the productivity, subtitles attractions as English is not much, should add more.

2. In terms of the needs of Buriram tourism market development could be summarized that: in case of tourist attractions and service, there should be more ATMs. The products had no price tag clearly. The location problem was the suitability of the parking lot which should have more standard. While the case of marketing promotion, there should have TV advertising attractions of Buriram. In terms of staffs communication which lack of persons who could communicate with foreigners, so tourism staffs or entrepreneurs need foreign language development. The overall process problem was about village council. The physical area was concerned with traffic warning signs such as curve or hiking. And the productivity was the small amount of staffs that had foreign language ability.