CREATIVE STRATEGIC CONFLICT MANAGEMENT IN THAI RAJABHAT UNIVERSITIES: A MODEL FOR ENHANCED INSTITUTIONAL HARMONY
DOI:
https://doi.org/10.14456/aelr.2026.2Keywords:
Strategic Conflict Management, Conflict Resolution, Higher Education, Rajabhat Universities, Model DevelopmentAbstract
This research investigates the development and validation of a creative strategic conflict management model tailored for Rajabhat Universities in Thailand. Employing a mixed-methods approach, the study identifies key model components, assesses its validity, and proposes a refined model for effective conflict management. The research process involves document analysis, a Delphi study with 25 experts, a seminar with nine experts, and a survey of 515 administrators and educational personnel. Findings reveal that the model comprises seven primary components: organization-centered approach, reconciliation, mediation, concession, avoidance, competition, and collaboration, structured around vision, mission, objectives, and sub-strategies. Validation results demonstrate a high level of appropriateness, with a congruence index of 0.89, indicating strong agreement on its effectiveness. This research contributes a structured, evidence-based model tailored to the specific needs of Rajabhat Universities, serving as a practical framework for administrators to address and manage conflicts constructively and strategically, fostering institutional resilience and adaptability.
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