Deciding on a Hotel for Indian Tourist Wedding in Chiang Mai

Abstract

Thailand besides tourist attractions both cultural and the natural way that is known as beautiful as any country But Indians Now they are starting to see Thailand as another suitable place for marriage and honeymoon The trend of Indian weddings abroad has been around for almost 20 years and each wedding is very expensive. The cost of organizing the event at that time was almost 10 million baht. Owns a diamond jewelry business, which every couple has many relatives to follow. Some couples even buy the whole building for relatives on both sides to rest. It is therefore an important opportunity that the Thai hotel business sector especially in the tourism industry should turn to wed services for more integrated Indian married couples Due to such a large market and high spending. This paper aimed to study deciding on a hotel for an Indian tourist wedding in Chiang Mai. of Indian tourists by using a quantitative research method The target group in the study was 400 Indian tourists traveling to Thailand by random sampling the research instruments consisted of Structured interview and a questionnaire with a validity value between 0.67 - 1.00 and a confidence value of 0.894 and an interview form. Data were analyzed by frequency, percentage, mean, and standard deviation. It was found that the factors affecting the selection of reward travel in Thailand for Indian tourists are as follows: Cost of living (= 4.81, S.D.= 3.77) Meeting room ( = 4.70, S.D. = 3.50) Tourist attractions (= 4.68, S.D. = 3.15).