Wedding Needs of Chinese Tourists in Chiang Mai

Krit  Phanpanya; Susaraporn Tangtenglam; Rachata Chaimuang; Nutjanard  Narin

doi:10.14456/jsasr.2022.17

Authors

Krit Phanpanya International College, Maejo University, Thailand https://orcid.org/0000-0002-6594-5385
Susaraporn Tangtenglam Faculty of Hospitality Industry, Kasetsart University, Thailand https://orcid.org/0000-0001-8541-2730
Rachata Chaimuang Chiang Rai Rajabhat University, Thailand https://orcid.org/0000-0002-2388-9223
Nutjanard Narin Faculty of Hospitality Industry, Kasetsart University, Thailand https://orcid.org/0000-0002-7695-3305

DOI:

https://doi.org/10.14456/jsasr.2022.17

Keywords:

Wedding; , Needs; , Chinese Tourist

Abstract

With the decoration stream, Such events and honeymoons outside the country make the country more beautiful. especially for Thailand On the way, he came to organize the wedding ceremony. work and some honeymoon already by the location of Thanee Gym, Rami Province, the sea, and the southern islands. Due to the beautiful scenery and Chiang Mai province due to the tradition and culture of the wedding ceremony original work at Exotic and beautiful in the eyes of foreign couples. Even though Thailand has a wealth of tourism, it can be developed to support the pipe industry. However, Thailand still lacks structural management, which requires cooperation. Between the government and the private enterprise in the development of service potential and marketing. Therefore, the country of Thailand should consider the organization of the business structure to can compete sustainably with marketing guidelines. The objectives of wedding organizing potential of Chinese Tourist couples in Chiang Mai. Using the quantitative research method, The target group in the study was 500 Chinese Tourist couples in Chiang Mai. By random the research instruments consisted Structured interview and a questionnaire with a validity value between 0.67 - 1.00 and a confidence value of 0.894 and an interview form. Data were analyzed by frequency, percentage, mean, and standard deviation. It was found that the factors wedding organizing potential of Chinese Tourist couples in Chiang Mai. As follows: Tourist Attractions (= 4.81,S.D.= 0.90) Service ( = 4.70, S.D. = 0.77) Readiness and beauty of the Accommodation (= 4.68, S.D. = 0.57). Readiness of Tour Operators (= 4.70, S.D. = 0.77).

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