Strategies Accommodation for Wellness Tourism in Western Region

Ariya  Pongpanic; Susaraporn Tangtenglam; Chearnkwan  Saesow; Chonchanok  Chidprasert; Wut  Amphan

doi:10.14456/jsasr.2022.24

Authors

Ariya Pongpanic Faculty of Hospitality Industry Kasetsart University, Thailand https://orcid.org/0000-0002-5000-3563
Susaraporn Tangtenglam Faculty of Hospitality Industry Kasetsart University, Thailand https://orcid.org/0000-0001-8541-2730
Chearnkwan Saesow Faculty of Hospitality Industry Kasetsart University, Thailand https://orcid.org/0000-0003-2088-5531
Chonchanok Chidprasert Faculty of Hospitality Industry Kasetsart University, Thailand https://orcid.org/0000-0001-6755-6378
Wut Amphan Faculty of Hospitality Industry Kasetsart University, Thailand https://orcid.org/0000-0001-7342-2683

DOI:

https://doi.org/10.14456/jsasr.2022.24

Keywords:

Strategies; , Accommodation; , Wellness Tourism

Abstract

“Health” has become a valuable commodity that the world needs more and more in the post-Covid-19 world. After facing the crisis of the epidemic and the health system that is not ready in many countries. Consumers are starting to pay more attention to and shop for good health. Health products and services are not what we seek when we are sick. Or for therapeutic purposes only but also preventive and alternative medicine that can be sought at any time according to the available resources As a result, the medical service industry and the healthcare industry are likely to grow more. As well as having the potential to grow through cooperation between different sectors that were previously separated. This is to accommodate the changing context after the COVID-19 epidemic situation. And changing the needs of consumers. This paper aimed to study Strategies Accommodation for Wellness Tourism in Western Region with the quantitative method, the questionnaire covered 400 samples of Thai Elderly Tourists in the Western Region with non-probability and accidental sampling. Then, the data were analyzed with descriptive statistics for the respondent's information and with the correlation and multiple regressions to find out any concordances between the strategies and the accommodation success. The research indicated that the whole of the strategies, Accommodate (β =0.425, α <.01), and Staff (β =0.317, α <.05) with a statistically significant effect on the accommodation success, respectively.

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