Success Factors of Community Business Management in Thailand

Sarannee U-senyang; Jaruwan  Aeksapang; Ailadda  Ongklang; Mittira  Visutranukool

doi:10.14456/jsasr.2022.21

Authors

Sarannee U-senyang Faculty of Management Sciences, Princess of Naradhiwas University, Thailand https://orcid.org/0000-0001-5379-2441
Jaruwan Aeksapang Rajabhat Mahasarakham University, Thailand https://orcid.org/0000-0001-5331-6816
Ailadda Ongklang Rajabhat Mahasarakham University, Thailand https://orcid.org/0000-0001-8975-0577
Mittira Visutranukool Mahamakut Buddhist University Roi-ET campus, Thailand https://orcid.org/0000-0002-9256-019X

DOI:

https://doi.org/10.14456/jsasr.2022.21

Keywords:

Success Factor; , Community Business Management;

Abstract

Community economy, or fundamental economy, is an important policy and is reflected in the Eighth National Economic and Social Development Plan, the 12th edition, and the 13^th (draft) edition. At present, focusing on strengthening the fundamental economy, strengthening the community economy, which community business is one way to raise income, livelihood, and quality of life of the community by using local wisdom and raw materials in the community by the people for the people, emphasize people in the community to participate in laying the foundation for community economic development by joining together to create jobs and generate income through cooperation. The participation of people in the community, sharing ownership, sharing ideas, bringing together resources, community wisdom, and creating added value, which helps the community's economy to be at a better level, It is the basis for improving the quality of life and well-being at the family and community levels. This article aims to review the literature related to the success factors of community business management in Thailand from 2003 to the present, totaling 31 works, by searching literature in the type of research articles, academic articles, and thesis from electronic databases related to Management branch. The search term is Success Factor, Community Business Management. Selection Criteria is to select works published from 2003 onwards and can answer the objectives of the study Substances to be synthesized are categorized into two main areas: (1) Community Business Management and (2) Success Factors of Community Business Management in Thailand. The results of the study revealed that the success factors of community business management in Thailand consist of five key factors: (1) Factors in the leadership of the group. (2) Unique Product factors. (3) Factors for creating participation within the group. (4) Learning and adaptation factors. And (5) factors in packaging development and branding. The results of this study will increase the knowledge of community business management and community business groups that can be applied as a guideline for community business operations to improve, develop and extend the experience of community business groups. Sustainable operational success.

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