The Digital Media Education Concept of Business Education for Thailand
Article Sidebar
Main Article Content
Abstract
The changes in the business environment impact the teaching and learning of business in Thailand. Especially in the dynamic of digital media, it has played an essential role in improving the business teaching process. This academic paper aims to explain the role of media education and perspectives of educational media for business management teaching through theoretical discussions. This academic paper presents the potential and educational materials for business education management. It highlights the importance of business activities as educational media and the impact of the driving force of the educational media concept on the teaching of business management for Thailand. The last section of this academic paper also provided recommendations for theoretical and practical business studies to promote more effective business education in Thailand.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright on any article in the International Journal of Sociologies and Anthropologies Science Reviews is retained by the author(s) under the under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Permission to use text, content, images, etc. of publication. Any user to read, download, copy, distribute, print, search, or link to the full texts of articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose. But do not use it for commercial use or with the intent to benefit any business.
References
Buckingham, D. (2013). Teaching the creative class? Media education and the media industries in the age of “participatory culture.” Journal of Media Practice, 14 (1), 25–41.
Cheng, Y.-H. (2016). An Investigation into the Relationship between Tutors’ Ideological Styles and their Students’ Learning Achievements of Educational Objectives: An Empirical Study of Digital Media Design Education in Taiwan. Design Journal, 19 (5), 699–723.
Culatta, R. (2021). Digital for Good : Raising Kids to Thrive in an Online World. Harvard Business Review Press.
Fleischmann, K., & Daniel, R. (2013). Managing Increasing Complexity in Undergraduate Digital Media Design Education: The impact and benefits of multidisciplinary collaboration. Design & Technology Education, 18 (3), 35–47.
Glick, W. H. (2008). Rain Man or Pied Piper? Moving Business Schools Beyond Media Rankings with Mass Customization and Stakeholder Education. Academy of Management Perspectives, 22 (1), 18–22.
Hug, T. (2002). Media education. Terms, concepts, perspectives. Rusch, West German publishing house.
Hyojin, K. (2012). The Current Status of Digital Media Education in Advertising and Other Communication Disciplines. Journal of Advertising Education, 16 (2), 27–36.
Kamkankaew, P. (2020). Corporate Brand Management: The Way to Success for Small and Medium Enterprise. Journal of Management Sciences, Suratthani Rajabhat University. 7 (2). 218 – 238.
Kamkankaew, P. (2021). A Stakeholder-Oriented Sustainability Brand Management: An Introductory Review. Journal of Marketing and Management. 8 (1), 99 – 129.
Kamkankaew, P., Sribenjachot, S.., Wongmahatlek, J.., Phattarowas, V., & Khumwongpin, S.. (2022). Reconsidering the Mystery of Digital Marketing Strategy in the Technological Environment: Opportunities and Challenges in Digital Consumer Behavior. International Journal of Sociologies and Anthropologies Science Reviews (IJSASR), 2 (4), 43–60.
Kantawan, S., Satararuji, K & Sataruji, K. (2022). Factors Affecting Digital Literacy of the Aviation Labour Force in Eastern Economic Corridor. Journal of Social Science and Buddhistic Anthropology, 7 (7), 50–60.
McDougall, J., & Potter, J. (2019). Digital media learning in the third space. Media Practice & Education, 20 (1), 1–11.
Nora, W. (2018). The development of digital media on Thai Massage of Health Science Department, Institute of Physical Education, Chiang Mai. Rajabhat Chiang Mai Research Journal, 19 (1), 16–26.
Patharathikul, N., & Sa-u, S. (2022). Development of training packages on digital literacy (I-MIDL), information technology, and Islamic integrated digital media to prevent cyberbullying among secondary school teachers in Pattani province. Academic Journal Phranakhon Rajabhat University, 13 (1), 262–280.
Quah, C. Y., & Ng, K. H. (2022). A Systematic Literature Review on Digital Storytelling Authoring Tool in Education: January 2010 to January 2020. International Journal of Human-Computer Interaction, 38 (9), 851–867.
Rashid, T.L. & Zreyazb, A. K. (2021). Relationship Between Digital Media Education, the Communication Content Industry and Community Participation: Empirical Study. Utopia y Praxis Latinoamericana, 26, 102–113.
Sacchanand, C. (2022). Information, Media and Digital Literacy Development Framework for Distance Students in Higher Education. Journal of Information Science, 40 (1), 1–18.
Spanhel, Dieter (2006). Media education: upbringing and educational tasks in the media society. Stuttgart, Klett-Cotta.
Stanley, N. V. (2021). Poetry and digital media for improving upper elementary African American science learning. Journal of Poetry Therapy, 34 (1), 13–23.
Tkacheva, O. (2019). Digital Media and Perceptions of the United States among the Russian Elite, 2004-2016. Post-Soviet Affairs, 35 (5–6), 393–405.
Turkmen, B. (2020). Digital Media Competence and Translation Technologies in Translation Education. International Journal of Language Academy, 8 (3), 402–424.
Wu, S. (2020). Design of Interactive Digital Media Course Teaching Information Query System. Information Systems and E-Business Management, 18 (4), 793–807.