Entrepreneurship Success Factors of Female Business Founders on Financial Sectors in Beijing, China

Lihong Jia; Pongsiri Kamkankaew; Phithagorn  Thanitbenjasith

doi:10.60027/ijsasr.2023.2989

Authors

Lihong Jia Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0009-0001-4344-7916
Pongsiri Kamkankaew Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0000-0002-5885-4805
Phithagorn Thanitbenjasith Faculty of Business Administration, North-Chiang Mai University, Thailand https://orcid.org/0000-0002-8967-8285

DOI:

https://doi.org/10.60027/ijsasr.2023.2989

Keywords:

Entrepreneurship; , Female Business Founder; , Financial Sector

Abstract

Background and Aim: The practice of female entrepreneurship plays a significant role in effecting economic and social change by mitigating unemployment and bolstering financial liquidity. This paper aims to explore the levels of entrepreneurship success factors of female business founders in financial sectors in Beijing, China, and to study the guidelines for improving the entrepreneurship of female business founders in financial sectors in Beijing, China.

Materials and Methods: This research is a quantitative research method. The total number of 227 female business owners in Beijing's financial sector is identified as the sample size for this research. The questionnaire was used as a tool to collect data in this study. The statistical parameters, including the mean and standard deviation, were employed for the purpose of data analysis to establish the data that was presented.

Results: the entrepreneurship success factors of female business founders in financial sectors including exhibit high self-determination, innovation, truthfulness, cooperativeness, and risk-taking perceptions. Guidelines for improving the entrepreneurship of female business founders in financial sectors focusing on self-determination, entrepreneurial ideation, and effective human resource management. The study aims to improve entrepreneurship by focusing on self-determination, entrepreneurial ideation, and effective human resource management.

Conclusion: The study focuses on female business founders' self-determination, innovation, and entrepreneurial ideation for improved entrepreneurship in Beijing. Entrepreneurial skills involve incorporating novel concepts, research, and innovative strategies, influenced by prior work experience, knowledge, and technology usage.

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