The Impact of Entrepreneurship, Leadership, Business Characteristics, and Marketing Strategies on the SMEs Food Business's Performance in China

Qifeng  Wei; Hui Guo; Qian Ling; Xiang Nan; Yu-Chen Wei; Praphaphan  Wunsuk

doi:10.60027/ijsasr.2023.3078

Authors

Qifeng Wei Innovation Collage, North-Chiang Mai University, Thailand https://orcid.org/0009-0000-4584-3966
Hui Guo Innovation Collage, North-Chiang Mai University, Thailand https://orcid.org/0009-0000-2083-0675
Qian Ling Innovation Collage, North-Chiang Mai University, Thailand https://orcid.org/0009-0004-2017-737X
Xiang Nan Innovation Collage, North-Chiang Mai University, Thailand https://orcid.org/0009-0000-4916-5621
Yu-Chen Wei Innovation Collage, North-Chiang Mai University, Thailand https://orcid.org/0009-0001-7914-7683
Praphaphan Wunsuk Independent Researcher, Thailand https://orcid.org/0009-0003-3685-0752

DOI:

https://doi.org/10.60027/ijsasr.2023.3078

Keywords:

SMEs; , Entrepreneurship; , Leadership; , Business Characteristics;, Marketing Strategies

Abstract

Background and Aim: The researcher examines SMEs entrepreneurship, leadership, firm characteristics, and marketing strategy in China's food business, aiming to improve performance and growth. The study aims to guide agencies in policy planning and development, enhancing competitiveness in the short and long term.

Materials and Methods: This quantitative research examines SMEs food business entrepreneurs in China who received 615 certification standards from the Central Islamic Committee and Provincial Islamic Committees. Cronbach's reliability analysis is used to test the hypothesis.

Results: The research hypothesis test confirms that SMEs entrepreneurship influences performance, marketing strategy, firm characteristics, leadership, and performance in China's SMEs food business. The analysis of structural equation models reveals that entrepreneurship, marketing strategy, firm characteristics, leadership, and performance are all influenced by these factors. The results are consistent with empirical data, highlighting the importance of entrepreneurship, leadership, firm characteristics, and marketing strategy in SMEs food businesses.

Conclusion: The research hypothesis test confirms that SMEs entrepreneurship impacts performance, marketing strategy, firm characteristics, leadership, and performance in China's SMEs food business, emphasizing the importance of these factors. This research examines the impact of entrepreneurship, leadership, firm characteristics, and marketing strategy on SMEs food business performance in China. It aims to improve operational plans, enhance competitiveness, and create a production base for quality products in ASEAN and global markets.

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