Design and Development of Qingyang Sachet for Current Lifestyle
Abstract
Background and Aims: China's General Administration of Quality Supervision, Inspection, and Quarantine (AQSIQ) Wen (No. 39 of 2014) states that Qingyang Sachets is a long-established embroidery treasure. It is handmade with fresh and elegant spices and colorful silk threads, possessing a unique mood. With rich shapes and exquisite designs, Qingyang Sachets pray for good luck to avoid evil, pray for good health to wish for longevity, and hold the wishes of love and prosperity, reflecting all kinds of beautiful visions of life. As one of China's national intangible cultural heritages, it is an important carrier of China's traditional folk culture and has rich historical and cultural significance. However, with the changes of the times and people's lifestyles, the traditional Qingyang Sachets can no longer fully meet the needs of modern people. The purpose of this study is to design new styles and functions of the Qingyang Sachets for Generation Y and Generation Z. The first step of this study is to analyze the text and questionnaires.
Methodology: The study starts with text analysis and a questionnaire survey. Classification and purposive sampling of Qingyang Sachets were carried out, traditional and modern Qingyang Sachets were compared and analyzed, and descriptive statistics and content analysis techniques were used for data collection and quantitative and qualitative research. We collected 306 questionnaires and optimized the new design scheme of Qingyang Sachets with the results of the questionnaires.
Results: The new program adheres to the principle of "keeping the right and innovation", and strives to enhance the attractiveness and competitiveness of Qingyang Sachets in the market, and to protect and inherit the non-heritage culture. This study also provides a theoretical basis for the product design literature of Qingyang Sachets and practical insights for designers to meet the needs of young consumers.
Conclusion: The new program intends to provide young consumers with useful insights and a theoretical foundation for product design, all while enhancing Qingyang Sachets' market attractiveness, competitiveness, and heritage preservation.
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